About EduRev

EduRev is the Netflix for Education with a layer of social networking. We aim to make the process of education and learning so effortless and engaging that you (and your children) don- t feel the need to go to a school or coaching center anymore. EduRev essentially stands for Education Revolution and we are looking to achieve nothing less.

EduRev has over 7 million students and adds around 10 new users each minute. We are backed by Y Combinator, Artiman Ventures, and prolific angel investors like Anand Chandrashekaran (Ex-Director at Facebook Messenger, Ex-CPO at Airtel & Snapdeal), Austen Allred (Co-Founder, Lambda School), Ankur Nagpal (Founder, Teachable), Dr. Ritesh Malik (Founder, Innov8), Martin Basiri (CEO, Apply Board), Sumon Sadhu (Chairman, UiFlow) to name a few.

We have won the Best App award (for learning) by Google, the Startup of the Year Award by TieCon, and the mBillionth Award for Learning & Education in South Asia by the Bill and Melinda Gates Foundation.

Our Journey and the plan ahead

We started our entrepreneurial journey right after college to solve two critical problems in the education system:

- Even though each child is unique, there is no personalization in the way we are taught

- The average teacher-student ratio in India is ~ 1:50, which creates a high dependency on good teachers

Since our inception we have:

- Managed to create a product that our users have loved, in the NPS survey, 87% of activated users are selecting 9 or 10 out of 10

- Sold 50k+ subscriptions organically across 30 countries including India

- Collectively solved more than 2Mn doubts organically (our user to answer metric is 10x of Quora)

- Have been featured in all startup (national & international) media channels including, CNBC, Tech Crunch, EdSurge, Business World, Times of India, Yourstory, The Quint, Livemint & others.

For our next phase of growth, we are looking for rockstar marketers that can ensure that Edurev becomes a household name not just in India but globally. If growth hacking and running successful campaigns are some of your superpowers and you are excited about joining an early-stage team on an exponential growth journey, this is the perfect opportunity for you.

The Role: Performance Marketing Executive

Responsibilities:

- Understand the product, market & business metrics and how paid acquisition fits into the overall growth model. Become a product evangelist first.

- Be responsible for performance marketing across digital channels such as Google, Facebook, Instagram, Linked In, Twitter, programmatic & affiliates.

- Define and execute campaigns with external agencies on a day-to-day basis. Own the channel metric to get maximum ROI out of the budget.

- Work on three streams viz design, copy & product to conduct A/B experiments that work. first start taking a lot of shots, second, increase the success rate of these experiments.

- Build marketing strategies for digital/social media, influencer campaigns, offline partners, and any other scaling strategy under the sun

- Own & Decide KPIs for each strategy

- Conduct user, competitive & other related research

Requirements:

- You have 2-3 years of experience working on performance marketing campaigns for consumer products

- You understand app campaigns for Google (UAC), social (Facebook, Instagram, Linkedin & Twitter), programmatic (DV360), affiliate & influencer marketing

- You are data-oriented, and believe that everything can be measured, since - what gets measured gets improved-

- You have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs

- You are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans

CTC: We give extremely competitive compensation, with great incentives as you grow the business.

Location: This would be a WFH opportunity (it might transition to a hybrid role post-pandemic).

Where to Apply?

Excited to work with us, fill up this google form & we will get in touch with you 

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