EduPristine - Manager/Specialist - SEM/SEO - Content Marketing (3-7 yrs)
- Developing and implementing effective search engine optimization (SEO) strategies
- Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities
- Managing offsite and onsite optimization projects and reporting on performance
- Creation of SEO optimized content for on page and off the page
- Develop and execute successful SEO strategies
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages, and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
Requirements :
- Proven experience as SEO Expert, Content management or similar role
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS,
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Ahref, MOZ) and web analytics tools (e.g. Google Analytics)
- Strong Communication, organizational and leadership skills
- Analytical mindset with numerical aptitude
- Experience with Google and Bing's services, including Analytics and Webmaster Tools
- Experience with Google's Keyword Tool
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
