Job Role : SEM/ PPC Expert

Job Summary :

- An SEM Expert works on campaign life cycle management.

- This role demonstrates proficiency with an online search (PPC) and displays advertising techniques.

- SEM Expert will be responsible for the performance of the assigned book of campaigns and will leverage training provided to effectively optimize the campaigns to meet advertiser goals.

The candidate must be flexible and able to multitask across a variety of job duties, including :

Role & Responsibilities :

- Review the ads, keywords and landing pages and check whether they are in alignment with the focus of the campaign.

- Handle, review, and perform daily account responsibilities associated with Google AdWords.

- Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns.

- Troubleshoot issues impacting campaign performance and communicate with the manager to clarify and make recommendations accordingly.

- Ensure that the assigned campaigns are reviewed within the set timeline of daily/ weekly/ monthly/ yearly and achieve the set quality benchmark.

- Keep pace with search engine and PPC industry trends and developments.

- Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bids and Budget and, diagnose the root cause and come up with solutions to improve campaign performance

Key Skills :

- Basic MS Word and Excel skills

- Proven Experience with a digital marketing background

- Excellent analytical and project management skills

Key Attributes :

- Analytical and strategic thinker

- Ability to prioritize workload and meet targets

- Very result-oriented, creative, resourceful and exceptionally organized

Qualifications & Experience :

- Full-Time Bachelor's degree

- 0-2 years of experience in Search Engine Marketing/Advertising, and corporate experience.

Benefits : 

- Free Mediclaim Facility

- 5 days working

- Flexible working hours and many more

About the Company :

EduPristine is a member of Adtalem Global Education (NYSE:ATGE), a global education provider headquartered in the United States. Adtalem is a $1.2 billion company that has about institutions and companies with more than 12,000 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world. The organization's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, Healthcare, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms across India and caters to self-paced learning and online learning, in addition to classroom learning.

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