Organization Background :

- Established in 2007, Educate Girls' is a non-profit that focusses on mobilizing communities for girls' education in India's rural and educationally backward areas.

- Strongly aligned with the 'Right to Education Act' or the 'Samagra Siksha', Educate Girls is committed to the Government's vision to improve access to primary education for children, especially young girls.

- For further details about organization please visit www.educategirls.ngo

Overview of the role:

Manager Communications will work with the Communications Team in ensuring that the brand and its communication is aligned to Educate Girls' vision, mission and values at all times. The position will be required to build and execute the communications strategy across mediums to support national and regional operations.

Areas of Responsibility:

Brand Alignment:

- Should have a complete understanding of the Brand Manual and working guidelines (training will be imparted.)

- Will be responsible for adherence to the guidelines and creation & delivery of communications content.

PR and Stakeholder Communications:

- Managing communications and branding requirements for internal and external stakeholders- donors, employees, volunteers, government partners, communities, etc.

- Strategize and execute communications campaigns in association with partners, internal teams, and agencies.

- Identifying opportunities for thought leadership and communication support for speaker engagements

- Aid in maximizing Educate Girls' brand reach by using various print and electronic media tools available.

- Identify blogs and websites (like The Better India, Huffington Post Women, Girls' Globe etc.) for partnerships.

- Build a database of journalists (international, national and regional) relevant to Educate Girls and build media relationships (either through an agency, stringer or individually when required.)

- Conduct periodic media audits and monitor Educate Girls' competitive environment in print and electronic media.

- Write and disseminate press releases, Op-Eds and other documents for media consumption.

- Manage media queries in a timely manner.

Identify and engage with influencers to increase brand reach.

Creative Writing and Content Delivery :

- Create and follow a 'content calendar'

- Co-ordinate with regional teams and external vendors to curate stories from the field to represent. Educate Girls' impact - written, videos, photo essays, etc.

- Work on content curation for Educate Girls' blog.

- Connect curation for collateral like brochures, reports.

Others:

- Timely documentation and record-keeping.

- Maintain and update the mailing list and send out updates to our stakeholders as and when required.

- Update information on website and other collaterals.

Preferred Education Background:

- Should be a Graduate with a Post Graduate / Diploma in Mass Communication / PR / Journalism /Marketing.

Preferred Work Experience:

- 4-5 years of relevant work experience (Journalism / PR /Corporate Communications)

- Experience in media management and in handling PR Agencies.

- Should be a consumer of digital content and social media savvy.

Preferred Skill Set:

- Proficiency in MS-Office especially MS Word and MS PowerPoint.

- Must know English and Hindi fluently - written and spoken.

- Must own superlative creative writing skills. Must be able to independently design and author a great story.

- Ability to think, plan and execute on multiple projects simultaneously in an organized fashion.

- Ability to conceptualize breakthrough campaigns and carry them through execution

- Attention to detail and lateral thinking.

- Excellent inter-personal skills and the ability to work with people from varied backgrounds, at all management levels.

- Commitment to Educate Girls' mission and values.

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