Job description:

- We are seeking a Social Media Specialist to join our team. The ideal candidate should have 2-3 years of experience in managing social media accounts and campaigns for brands.

- The role involves developing and executing social media strategies that align with the brand's goals and objectives, as well as engaging with followers and analyzing data to improve performance.

Responsibilities :

- Create and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.

- Develop and maintain a social media content calendar that aligns with the brand's marketing goals and objectives.

- Collaborate with the marketing team to ensure social media messaging aligns with overall marketing messaging and brand guidelines.

- Engage with followers, respond to comments and messages, and build relationships with the community.

- Analyze social media metrics and create reports to track performance and identify areas for improvement.

- Stay up-to-date with industry trends, platform updates, and emerging social media technologies to continuously improve the brand's social media presence.

- Manage social media advertising campaigns, including creating ads and tracking performance metrics.

- Work with influencers and brand ambassadors to develop partnerships and campaigns that align with the brand's goals.

- Monitor social media channels for brand mentions and engage with users to address any issues or concerns.

- Support other marketing initiatives as needed.

Requirements :

- Bachelor's degree in marketing, communications, or a related field.

- 2-3 years of experience managing social media accounts and campaigns for brands.(7lakh)

- Excellent written and verbal communication skills.

- Strong attention to detail and the ability to multitask in a fast-paced environment.

- Knowledge of social media platforms, tools, and best practices.

- Experience with social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics.

- Knowledge of social media advertising, including Facebook Ads and LinkedIn Ads.

- Experience working with influencers and managing partnerships.

- Ability to work independently and as part of a team.

- Creative and innovative mindset.

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