Manager - People at Edgistify
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Edgistify - Manager - Marketing (4-8 yrs)
To develop and execute marketing plans that align with the overall corporate strategy and direction
Revenue Generation : Drive business growth through revenue & lead generation initiatives from digital and other lead sources. Support revenue growth plans with integrated marketing programs and campaigns
Brand : Drive brand affinity through activation of media campaigns, social media platforms, and service experience.
CRM : Drive customer affinity through initiatives around SME engagement, industry thought leadership, content creation, and communication
Digital Leadership : Drive digital leadership for the brand, particularly on:
Search Marketing : Search Advertising & Optimisation. Should be familiar with the Google Ads platform.
Content Marketing : Content Creation and distribution strategies through blogs, social media, email marketing, etc. Should be familiar with Google Analytics
Technical skills expected :
Digital Marketing, Google Ads Platform, Google Analytics, Brand Management, Events, Exhibitions, Content Creation, Marketing Communications.
Knowledge and experience in other digital marketing areas are an added advantage
Communication skills (English), spoken and written (excellent)
Design Software skills are an added advantage (Photoshop, Illustrator etc.)
Digital Marketing Skills (Primarily Google Ads & Analytics)
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