Talent acquisiton & People ops at Econz IT Services Pvt Ltd
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Econz- Lead - Performance Marketing (4-6 yrs)
- Develop and execute performance marketing strategies to drive lead generation and conversions.
- Manage paid campaigns across platforms like Google Ads, Facebook, and LinkedIn.
- Conduct A/B testing of ad creatives, copy, and landing pages to optimize performance.
- Monitor and analyze campaign performance using tools like Google Analytics.
- Prepare detailed reports on KPIs, ROI, and campaign effectiveness.
- Allocate and optimize budgets to ensure maximum efficiency and impact.
- Research market trends and competitor activities to refine strategies.
- Lead, mentor, and manage a team of digital marketing specialists.
- Collaborate with cross-functional teams to align marketing strategies with business goals.
- Spearhead new initiatives to enhance brand visibility and engagement.
