eCommerce Advertising Specialist (3-5 yrs)
Required:
- 3 years PPC management experience including a minimum of 1-2 year experience hands-on management of Amazon sponsored search campaigns (Amazon India & International)
- Must be familiar with the terms ACOS, CTR, Impressions.
- Strong demonstrable skills in :
- Data analysis
- Keyword analysis
- Performance analysis
- Listing optimisation
- Fluency in English & Hindi
- Solid understanding of ecommerce and how Amazon channels interact
- Can-do attitude & willingness to get involved driving the brands forward
- Creative thinker & ability to - think outside the box-
Responsibility :
- Manage the delivery of Amazon ad campaigns - optimizing conversion & efficiency
- Delivery on keyword research, campaign setup, optimisation and reporting
- Internal reporting & performance data analysis
- Creating new PPC campaigns (with bulk files and manually)
- Optimizing PPC campaign (with bulk files and manually)
- Work closely with the Client & Internal teams
- Direct responsibility of campaign planning, implementation, budget management, performance monitoring, optimization and analysis
- Analyzing revenue, campaign performance, ACoS, daily ad spend, etc
- Staying on top of current search trends, competition and pay-per-click best practices
- Prepare daily, weekly dashboard and reports
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