Job Overview :

- As the Paid Advertising Manager, you will play a pivotal role in our marketing team, responsible for creating, implementing, and optimizing paid advertising campaigns to drive revenue growth and ROI. We are seeking an individual who can demonstrate a proven track record of delivering outstanding results through paid advertising and possesses a deep understanding of ROI measurement and reporting.

Key Responsibilities :

- Develop and execute effective paid advertising strategies across platforms such as Google PPC, Facebook PC, and other relevant channels.

- Conduct comprehensive keyword research and competitor analysis to identify opportunities and refine campaign targeting.

- Create compelling ad copy and visuals that resonate with our target audience.

- Set and manage advertising budgets to maximize ROI while staying within allocated budgets.

- Continuously monitor and optimize campaigns to improve performance metrics such as CTR, CPC, and conversion rates.

- Conduct A/B testing and analyze data to make data-driven decisions for campaign improvements.

- Track and measure ROI for all advertising efforts and provide detailed reports to senior management.

- Collaborate with the marketing team to align paid advertising strategies with overall marketing objectives.

- Stay up-to-date with industry trends and best practices in paid advertising.

Qualifications :

- Proven experience in managing paid advertising campaigns, with a strong focus on Google PPC and Facebook PC.

- Demonstrable success in achieving a positive ROI through paid advertising efforts.

- Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.

- Strong analytical skills and the ability to translate data into actionable insights.

- Excellent written and verbal communication skills.

- Detail-oriented and highly organized.

- Ability to work independently and as part of a team.

- Google Ads and Facebook Blueprint certifications are a plus.

Why ?

- Competitive salary and benefits package.

- Opportunity to work in a dynamic and collaborative environment.

- Chance to make a significant impact on the company's growth and success.

- Ongoing professional development and training opportunities.

- A supportive and inclusive company culture.

- If you are a results-driven Paid Advertising Manager with a passion for delivering exceptional ROI and are ready to take your career to the next level, we encourage you to apply. Please submit your resume and a detailed portfolio showcasing your past success in paid advertising campaigns.

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