Role: SEO Specialist

Location: Mumbai

About Us:

EC-Council is a member-supported professional organization that certifies individuals in various e-business and information security skills. The EC-Council is headquartered in Albuquerque, New Mexico.

The EC-Council is known primarily as a professional certification body. It is the owner and creator of the Certified Ethical Hacker (C|EH), along with other cybersecurity credentials, such as Certified Network Defender (C|ND), Certified Chief Information Security Officer (C|CISO), Computer Hacking Forensics Investigator (C|HFI), among many others that are offered in over 145 countries globally. It also operates a series of IT security conferences, such as Hacker Halted, Global CyberLympics, and Takedowncon

Learn more about us atwww.eccouncil.org

Responsibilities and Duties:

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

- BS/MS degree in a quantitative, test-driven field

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