EC-Council is hiring!

Senior Performance Marketing Executive/Manager

Location : Mumbai, India

On site working

Skill sets required : PPC, Paid Ads, Display Advertising, Remarketing, Bing Ads, facebook Ads, CPL Optimization, CPC Optimization

EC-Council is the world's largest cybersecurity technical certification body. We operate in 145 countries globally, and we are the owner and developer of various world- famous cybersecurity programs. We are proud to have trained and certified over 220,000 information security professionals globally that have influenced the cybersecurity mindset of countless organizations worldwide.

www.eccouncil.org

Duties and Responsibilities :

- Develop a strong performance marketing strategy

- Create, manage and optimize performance marketing campaigns/ads on multiple platforms including but not limited to Google, Facebook, Instagram, LinkedIn, and YouTube

- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CPL, CPS, etc.

- Identify and test new channels to continue to meet or exceed established critical metrics

- Integrate emerging platforms and technologies into the creative and production processes

- Conduct A/B and multivariate experiments

- Measure and report performance of campaigns, assess against goals (ROI and KPIs), and take timely actions to maximize output

- Collaborate with content and design teams to improve landing pages and optimize the user experience

Required Education, skills and experience-

- Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms, especially Google and Facebook.

- Ability to do A/B testing, carry out experiments, and derive insights on a regular basis

- Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs

- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.

- Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.

- Strong working knowledge of Microsoft Excel

- Research-oriented and data-oriented

- Good communication and interpersonal skills

5 - 7 years

Additional Information :

- We are an equal opportunity workplace and an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we do not discriminate based on such characteristics, or any other status protected by the laws or regulations in the locations where we work.

- EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process and need a reasonable accommodation to complete the process, please contact us and let us know how we may assist you.

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EC-Council (eccouncil.org).

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