Senior Recruiter at EC Council
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EC Council - Manager - Performance Marketing (5-7 yrs)
Performance Marketing Manager - Job Description
Responsibilities
- Develop a strong performance marketing strategy
- Create, manage and optimize performance marketing campaigns/ads on multiple platforms including but not limited to Google, Facebook, Instagram, LinkedIn, and YouTube
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CPL, CPS, etc.
- Identify and test new channels to continue to meet or exceed established critical metrics
- Integrate emerging platforms and technologies into the creative and production processes
- Conduct A/B and multivariate experiments
- Measure and report performance of campaigns, assess against goals (ROI and KPIs), and take timely actions to maximize output
- Collaborate with content and design teams to improve landing pages and optimize the user experience
Job Requirements
- Proven expertise in managing and optimizing ad campaigns end-to-end across various platforms, especially Google and Facebook.
- Ability to do A/B testing, carry out experiments, and derive insights on a regular basis
- Good understanding of various ad formats, landing pages, marketing collaterals, etc. to optimize KPIs
- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.
- Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.
- Strong working knowledge of Microsoft Excel
- Research-oriented and data-oriented
- Good communication and interpersonal skills
Work Experience : 5 - 7 years
Education
UG : Any graduate
Education :
Full Time, Permanent
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