Location : Mumbai

- This will be work from office

- EC-Council is the world's largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 220,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.
www.eccouncil.org

About the Role : 

- As a director of product marketing, you are responsible for making your products fly-off the shelf. This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

- You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This is not guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

- You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers- problems. You are obsessed with tracking performance and have the data to prove what's working and what is not 

- In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Duties and Responsibilities :

- Market intelligence be the expert on our buyers, who are they, how they buy and their key buying criteria.

- Understand the competitive landscape be an expert on our competition and how they are positioned.

- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.

- Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.

- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Skills :

- 10+ years of product marketing experience with at least 5 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

- Proficient in productivity applications such as Microsoft Office, Teams, Asana, Sharepoint.

- Comfortable using collaboration and CRM tools such as Discord, Zoho CRM, Yammer or Slack.

- Familiar with marketing automation tools such as HubSpot, Marketo, Pardot and Omniture, and Google Analytics.

- Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.

- Exceptional ROI-tracking skills, able to prove what is or is not working

- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

- Bachelor's degree in business or marketing; MBA preferred.

- Pragmatic Institute Certified (PMC) III or higher preferred.

Additional Information : 

- We are an equal opportunity workplace and is an affirmative action employer. We are always committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status and we do not discriminate on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we work.

- The job description has been designed to indicate the general nature and level of work performed within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job

- EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process, and are in need of a reasonable accommodation to complete the process, and let us know how we may assist you.

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