We at e-Zest are seeking a savvy wordsmith to join our marketing team. Candidate must have a knack and love for writing and a comprehensive understanding of the industry. We are looking for a prolific and talented content creator to write and produce various projects and blog regularly, to expand our company's brand reach, awareness, subscribers, and leads. The candidate will be expected to sustain and develop the company's voice across all content.

Reporting to the Senior Marketing Manager, the Content Writer will be responsible for creating high-traffic blog content, lead-converting resources, and shareable creative projects. You will support marketing stakeholders, including demand generation, sales enablement, public and analyst relations, community management, and channels/verticals.

Goals include: attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities :

- To create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).

- Create content resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include e-books, whitepapers, infographics, guides, etc.).

- Blog on an ongoing basis in support of business goals and to attract site visitors through search, social, and our email subscribers.

- Writing various types of articles on a wide range of topics for our content types.

- Providing feedback to other contributors and editing another writers- content.

- Optimizing content for search engines and lead generation.

- Contributing to long-form content projects such as e-books.

- Conducting analytical projects to improve content strategies/tactics.

- Growing content subscribers and expanding the overall blog's reach.

- Grow our subscriber base by providing them regular, helpful content that's in-tune with their needs.

- Develop the strategy and processes to scale output content.

- Collaborate with internal stakeholders, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

- Serve as an author for our message, brand, and content through thought leadership and blogging, social media, and speaking.

- Ensure all marketing stakeholders needs are met.

- Keep the team up-to-date with the latest trends in content marketing.

- Manage content creation agencies and freelancers.

- Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

Requirements :

- Minimum- bachelor's degree with equivalent working experience.

- A passion and strong understanding of the IT industry and our business' mission.

- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.

- Proven marketing candidate, with experience in creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.).

- Past experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).

- Past experience in building audiences either online or offline.

- In-depth knowledge of the HubSpot Content Optimization System to blog and produce smart CTAs according to visitor lifecycle stage.

- An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.

- Excellent organizational skills to work independently and manage projects with many moving parts.

- 2-3 years of marketing and content creation experience.

- Admirable team worker with excellent communication skills, both written and verbal.

- Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.

- A dual-minded approach : You- re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.

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