Co - Founder at E - Squared
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E-Squared - Campaign & Social Media Manager (2-8 yrs)
- E-squared is a Digital Marketing firm based in Delhi and is looking for a Campaign and Social Media Manager.
- Devise integrated marketing campaigns with the aim defined by the client.
- Manage the implementation, tracking and measurement of marketing campaigns.
- Work within a budget and report any overspend.
- Write, edit and proofread copy for promotional materials within marketing campaigns.
- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintain regular measurement of the ROI of campaigns.
- Ensure accuracy of marketing materials and provide formal sign off if necessary.
- Collect and use data to inform new campaigns and the evaluation of existing campaigns.
- Manage all channels of Social Media.
- Be mature enough to interact and impress vice-chancellors and directors at universities with your knowledge of what is happening in the education sector, marketing and social media.
- Be cool enough to connect with college students to come up with creative solutions for digital marketing campaigns. Say, ideating, planning and executing a student-featured video, which can go viral on social media or a Facebook campaign!
- Be a humble team player. We understand that it's not possible to have all the digital marketing expertise with one person, so you will be working with senior journalists, seasoned coders, and cool designers to let your digital marketing campaigns see the light of day.
- Have a sense of design and revel in writing. These are the two most important survival skills at E-squared. Can you critique two design pieces? Would Red go better than Blue? Do you enjoy reading and can you easily differentiate a well-written article? Do you like struggling till you come up with an engaging Twitter or Facebook copy?
- Have a keen eye for detail. Design and content are as much about creativity as they are about spotting the finer points. Unfortunately, this talent you either have or you don- t and we test it in the interview stage!
- Be driven by creativity. We swear by creativity. We feel creativity is one percent inspiration and ninety nine percent hard work!
- Be open to traveling. Our clients span the breadth and length of the country. Be open to sit at the beach and taste some yummy seafood, or taste the favorite picks of students across various cities.
- Additional skills that will also be handy at E-squared: Photography, Videography, Designing, Coding, Copy-editing, Blogging, Cooking, and, among others, watching the Friday release first.
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