- The Primary KRA of the Area Sales Manager / Sr Area Sales Manager is to Identify, Shortlist, Select and On-Board Super-Stockists / CNFs / Distributor within his designated territory.

- Leading a team of District Sales Manager / Territory Sales Managers and ensure their targets and productivity (onboarding Distributors to liquidate the Super Stockist's stocks in their areas).

- Monitor, Assess/evaluate, Guide and Push team daily for continuous achievements.

- Create and manage enough Pipeline for self and team in order to meet targets.

- Being responsible to have backup of required manpower in the team under him/her always.

- Maintaining healthy, positive and professional relationships with all existing Channel Partners and ensure incremental business from them on a continuous basis.

- Being up to date with thorough understanding of the Products and Services all the time and ensure training to all in the team on the same on a regular basis.

- Educate partners about product portfolio and communicate to them with up-to-date information about new products and enhancements etc.

- Ensuring active involvement of the Channel Partners in the business ensuring better Sales Push and Revenue Generation for the Partners.

- Develop/Suggest process improvements to optimize partner management activities.

- Ensuring that all processes are followed by self and team in every aspect of their activities without any deviation.

- Analyze market trends and accordingly plan and execute Marketing and Promotional Activities, develop sales plans for self and team to increase brand awareness and ensure top-line target.

- Address any Channel Partner issues with regards to Sales Conflicts, Pricing etc in a timely manner.

- Collecting data from the team on a daily basis in designated format/s and share the same with his/her superior / management / Central MIS team on a daily basis.

- Staying up to date with latest developments in Marketplace and update Management with complete and continuous feedback on the same on a regular basis.

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