About Us:

Dynamics Square is a preferred Microsoft Dynamics Partner in the global arena. We help business to excel, by solving their mission critical concerns through customized enterprise solutions. Our team of proficient Consultants and IT experts, assists enterprises to streamline their critical business functionalities (Finance, Operations, Sales and Customer Service, and others) through Microsoft Business Management Solutions including - Dynamics 365, Dynamics NAV, Power BI, Share Point and many more. We have a strong geographic presence across all the major cities of Australia, US, UK, Singapore etc.

For more details, visit our website www.dynamicssquare.com

Our Presence - United States - United Kingdom - Australia - India - Singapore

Job Location 1114, JMD Megapolis, Sec 48, Sohna Road, Gurgaon 122001 India

Shift Timings 10:30 AM - 7:30 PM

Job Description:

- As an Email Marketing/Social Media Specialist, you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

- Responsible for creating and publishing content on all social media platforms, including LinkedIn, Twitter, Facebook, Google My Business & Instagram, to grow an audience, build brand awareness, and ultimately, boost sales.

Responsibilities:

- Produce and execute all email and social media campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, surveys, and scheduling.

- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.

- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

- Manage and execute email/social marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.

- Use customer data such as web-behaviour to drive the message and content personalization.

- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.

- Work in coordination with designers and copywriters to optimize email creative and template structure based on best practices.

- Mitigate email frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.

- Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for most of the subscriber base.

- Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.

- Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain these customers.

- Constantly look for new ways to improve overall programs through new technology, tools,partners, trends, and best practices.

Requirements : 

- Proven experience managing an email marketing program.

- Hands-on experience in marketing automation platforms.

- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).

- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.

- Experience building an email marketing campaign from scratch.

- Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.

- Experience using SQL and similar queries to analyze data.

- Proficient in data analytics to determine important data and be able to suggest improvements.

- Knowledge of SEO/SEM.

- Excellent written communication skills.

- Strong project management skills and exceptional attention to detail.

Skills :

- Email Marketing

- Campaign Marketing

- Communication Skills

- Marketing Automation

- Social Media Marketing

- Web Analytics

- Testing

- Template Creation

- Content Creation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.