Job Description : 

1) Monthly/Quarterly/Annual Budget Planning:

- Monthly, Quarterly & Yearly sales forecasting for all the categories- Present sales study, Present marketing and Sales activity study, Competitors sale, Key customers study, Consumer Base Study, Problematic Towns Study, Forming a strategy for growth and investment.

- Monthly tracking of marketing activities, creating provisions of spend, budget reversals

- Accounting and keeping track of investments.

- Leading and implementing channel specific marketing strategies and plans for assigned retailers.

2) Brainstorming with Agencies:

- Ideation, Inviting proposals from multiple key agencies, Neck throat negotiation on monetary terms with high GRP Target.

3) Market Visit & Competitor Study:

- Problematic Market visits with Sales/Supervisor to understand the situation.

- To ensure the brand is visible, and guidelines are respected as per company norms

- Marking Growth Potential of Market for our range of brands.

- Competitor study in Market - Push and Pull Strategies Applied to get the mileage for their brand.

- Key Customer Visit - to make a healthy sustainable relationship & planning customize marketing activities with them

- Key Competitor Customer Visit - To position our brand in good imagery and understand the issues pertaining to non-movement

- Sales team support in planning BTL activities & rolling out impactful in-store campaigns in collaboration with marketing and sales team

4) PR Agency Coordination and Management

- Agency selection - Minimum retainer ship fees with quality work

- Artwork request placement

- Continuous Follow up to meet the deadline of artwork

5) POS MATERIAL REQUISITION:

- Promoter T Shirts, Flyers, Writing Pads, all Marketing collaterals - maintaining stocks in pipeline and alarming when it reaches the base level for replenishment

6) EVENTS PLANNING AND EXECUTION:

- Corporate Connect Programs

- Planning for ATL & BTL activities in market

Key Skills:

- Min 4 years of experience in trade marketing

- Networker & Relationship builder

Industry Preference:

- Colour Cosmetics/Skin Cosmetics

Role : Marketing Manager

Industry Type : Wellness / Fitness / Sports / Beauty

Functional Area : Marketing, Advertising, MR, PR, Media Planning

Role Category Marketing

Education : 

PG : MBA/PGDM - Marketing

Key Skills : Marketing

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