Critical Exposure / Experience deemed essential:

- Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement on daily basis, runs PPC campaigns, and attempts to improve the ' lechal.com' rankings in major search engines.

- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Job Responsibilities:

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Improve a company's organic search results

- Write original, powerful SEO content for blogs and websites

- Implement off-page SEO content strategies such as coding

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Competency Profile required:

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Up-to-date with the latest trends and best practices in SEO and SEM

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.