Want to be part of the most disruptive, innovative automobile E-Commerce startup in India with a world-class team, long-term vision, founder with two-unicorns back-to-back and marquee global investors?

Don't just dream it, Droom it!

- Founded by Sandeep Aggarwal, the visionary entrepreneur behind two consecutive unicorn startups back to back, Droom is reshaping the automotive industry.

- We've recently onboarded Badshaah, India's most iconic rapper, as our brand ambassador.

- Recognized as a Great Place to Work for three years running, Droom fosters a culture of collaboration and growth, driving excellence.

- Explore our dynamic culture, witness our relentless pursuit of excellence, and envision yourself as part of the Droom family. Join us in shaping the future of automotive E-Commerce!

Job Summary :

We are seeking an innovative, highly driven Director of Brand, Content, and Social Media Marketing with 10-12 years of experience in consumer-focused internet brands. You will play a crucial role in shaping and driving Droom's brand narrative, executing powerful ATL and BTL campaigns, and building a comprehensive social media strategy that resonates with our audience.

You will carry marketing and branding on your sleeve, with an ideation process and creativity that stand second to none. You are a startup type, go-getter with a frugal mindset and relentless execution skills, and you won't settle for merely being a middleman between vendors and agencies. If you are hungry to scale a brand with immense potential, we want you on our team!

Key Responsibilities :

Brand Strategy & Execution :

- Develop and implement a comprehensive brand strategy to ensure consistent communication across all channels, elevating Droom's presence and recognition in the marketplace.

Content Creation & Management :

- Lead the creation of both short- and long-form content, tailored to engage and resonate with different audience segments. You will ensure that content is creative, impactful, and aligned with the brand's voice and values.

Campaign Development (ATL/BTL) :

- Create and execute innovative Above The Line (ATL) and Below The Line (BTL) marketing campaigns. Ensure campaigns reach and engage target demographics, driving measurable results.

Social Media Strategy & Execution :

- Develop a dynamic social media strategy across all key platforms, driving engagement and growth. Manage all social media accounts, ensuring creative and strategic alignment with broader marketing initiatives.

Collaborations & Partnerships :

- Work closely with influencers, partners, and stakeholders to strengthen brand partnerships and extend reach organically through meaningful collaborations.

Data-Driven Marketing :

- Leverage data and analytics to drive insights, track campaign performance, optimize strategies, and ensure efficient allocation of marketing resources.

Brand Representation & Advocacy :

- Be the brand's most vocal advocate internally and externally, embodying Droom's values and passion for innovation in all engagements.

Frugality & Startup Mindset :

- Execute marketing strategies with a resourceful, cost-conscious approach while still delivering high-impact results. Ensure all initiatives align with a high-growth startup mentality.

Team Leadership & Cross-functional Collaboration :

- Lead and inspire a marketing team, working cross-functionally with product, sales, and other departments to ensure cohesive and successful branding and content strategies.

Desired Skills & Experience :

- Education : Bachelor's and Master's degree, with a major in Marketing.

Experience :

- 10-12 years of experience working with well-known, consumer-focused internet brands.

- Strong background in developing and executing ATL and BTL campaigns.

- Proven track record of creating impactful, engaging short- and long-life content.

- Extensive experience in managing social media strategy and marketing.

Core Competencies :

- Exceptional creativity and ideation skills; able to push the boundaries and deliver breakthrough marketing initiatives.

- Hands-on experience in executing campaigns without over-reliance on agencies or external partners.

- Excellent leadership and people management skills, with a startup-ready mindset.

- Highly analytical, with a data-driven approach to marketing strategies.

- Resourceful, frugal, and an expert at stretching budgets without compromising quality or creativity.

Personal Attributes :

- Go-getter with a strong execution focus.

- Demonstrates ownership and commitment to delivering exceptional outcomes.

- Huge hunger for growth and impact.

- Collaborative team player, yet capable of taking full ownership of tasks and initiatives.

About Droom :

Droom is an AI and tech driven online platform revolutionizing the Indian automotive market. Droom has helped 2.5 million+ customers buy, sell, finance, insure vehicles via Droom marketplace.

In order to build trust and convenience, Droom has built an entire eco-system of technology-driven products around used automobiles online, including Orange Book Value (algorithmic used vehicle pricing engine | 725 Mn+ Queries), ECO (tech, AI and IoT driven 1,100+points vehicle inspection), History (India's largest repository for used vehicle historical records |Database of 250 Mn+ vehicles| up to 50 vehicle historical records), Droom Fintech (Loan & Insurance) and Velocity (last mile fulfillment and delivery services).One ofthe largest enterprisesin automobile sector like HDFC, IDFC, Yamaha, TVS, Toyota etc use Droom's tech stack as cloud services.

Droom wasfounded by Sandeep Aggarwal, who isthe only tech founder in India to have founded two unicorns back-to-back in the last 10 years backed by an all-star team. Droom is among the most trusted consumer Internet brands in India often recognized for its innovative approach and technology and is backed by marquee global investors including Lightbox, Digital Garage, Toyota Group, Beenext, Beenos, 57 Stars, Lightbox and many multi billion-dollarfamily officesin SE Asia and Hong Kong.

Why Droom :

- Work closely with serial entrepreneur and two-times unicorn founder

- Work with India's most disruptive and innovative online platform for automobile

- Opportunity to leave a lasting legacy and make a meaningful impact as we are permanently changing how automobiles should be bought and sold

- Work in a highly entrepreneurial environment

- No hierarchies and no work politics but completely merit based culture

- Competitive compensation and best in breed ESOP plan

- Push your limits and experience new challenges everyday

- At Droom your role is what you carve out

- Solve sector defining and complex problems

- Unmatchable learning and exposure

- A true Silicon Valley style tech and product startup