DGH HR at Dr. Mehta Hospital
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Dr.Mehtas Hospitals - Senior Manager - Marketing (8-10 yrs)
- Develop & Implement Marketing Strategies to improve the Brand Image. Identify New Market opportunities and ensure effective development and promotions of the Dr.Mehta's Brand and Product visibility in current and emerging Markets
- Rigorous communication campaigns using different channels like Social Media, Bill Boards, Print Media etc campaigns for Brand Building of the organization
- Define and coordinate marketing programs for and lead generation with our sales team and Implement Lead tracking and management processes
- Plan all aspects of Marketing planning, Budgeting, Metrics and Reporting
- Implement and Leverage Marketing strategy along with CRM and bring key marketing analytics
- Work closely with Sales Team and ensure that all marketing strategies, goals, and campaigns are perfectly aligned with Sales Strategy as well
- Collaborate with Clinical Operations department to create new horizons of market for Dr.Mehta's
- Utilize critical market & competitive reaserch to define and segment target markets, refine and improve the product value proposition and implement the best market penetration strategy
- Coordinate, prepare and launch new products for the assigned market(s )in collaboration with clinical, operations and finance departments
- Collaborate with finance and give inputs of competitors billing strategies for new marketing schemes
- Creating a new geographic market for Dr.Mehta's after making a analytical study of the same
- Manage external agencies and relationships with marketing services
- Develop long-term relationship with Industry though leaders, marketing associations, and advisors.
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