About DrinkPrime:DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time we have evolved into an organization that is driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every resident in India. We are backed by Tier 1 VCs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.

Job Summary: The Content Writer will be responsible for creating high quality and SEO optimized web/blog content, authored articles, emails, newsletters and scripts for long format videos. The writer will also develop content strategies to build founder profiles across platforms such as social media and PR through text and video content. This role requires a strong knowledge of incorporating SEO principles, and an ability to conduct detailed research converting information into clear, engaging content.

Roles & Responsibilities:

Content Writing

- Create high-quality, engaging content including blogs, authored articles, emails, newsletters, guides, scripts for long format videos, and more.

- Conduct thorough research on category-related topics to ensure accuracy and depth of content, in order to establish thought leadership and authority.

- Incorporate SEO strategies to optimize content for search engines, including keyword research, on-page SEO, and link building.

- Collaborate with the SEO team to develop content ideas that align with our brand's voice and marketing goals.

- Edit and proofread content to ensure clarity, coherence, and adherence to style guidelines.

Founder Profiles

- Develop and maintain distinct personas of DrinkPrime's founders through a consistent and innovative content strategy across platforms such as LinkedIn, X and PR.

- Establish the founders as visionary thought leaders in the category.

Pre-requisites

- 4+ years of experience in SEO Content Writing, journalistic writing or a related field

- Strong understanding of SEO best practices and content optimization

- Ability to adjust writing styles to cater to different platforms and diverse audiences

- Ability to work independently and as part of a team

- Attention to detail and ability to manage multiple projects simultaneously