About DrinkPrime:

- DrinkPrime is a subscription-based drinking water solution that began as a response to the unreliable supply of safe drinking water across urban India. Over time we have evolved into an organization that is driven by a singular mission - to change the way people think about the water they drink. Through our subscription-based model, we provide customers with water purifiers that use integrated technology to help them monitor the quality of the water they consume every day.

- At DrinkPrime, we are on a mission to make safe drinking water accessible and affordable to every -resident in India. We are backed by Tier 1 VCs and many prominent angels. They believe in the vision, mission and the team of DrinkPrime. With our tech first approach, we are taking up this audacious mission and believe in solving it. Be a part of history and join us. We can solve this problem together.

Job Summary:

The Marketing Coordinator will be responsible for ensuring consistency in DrinkPrime's brand communication across all consumer touch points including the website, service app, referral comms to the database via emails, Whatsapp, SMS and PNs, performance ads and more. This role requires swift and efficient cross functional collaboration.

Roles & Responsibilities:

1. Constantly audit and upgrade our brand communication across channels to be in line with DrinkPrime's key

value propositions and reasons to believe, founded in a deep understanding of our customer's triggers, barriers and behaviours.

2. Lead strategic communication for high impact growth projects including referral marketing, product launches, city launches and more.

3. Collaborate within the Marketing function as well as cross functionally with Tech, Product and Design teams to ensure quick executions and closures.

4. Project manage and execute marketing campaigns, monitor budgets and measure efficacy of marketing efforts.

Pre-requisites

1. 3+ years of experience in Marketing, Brand Management, Campaign Management or a related field

- MBA in Marketing

2. Outcome-oriented with outstanding project management skills