HR Manager at Herbolab India Pvt. Ltd.
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Dr. Vaidyas - Manager - Performance Marketing - Marketplaces (5-7 yrs)
The successful candidate will join an award-winning startup and will have end-to-end responsibility of the company's demand generation funnel spanning all performance marketing operations across marketplace channels, including Merchandizing, Cataloging, SEO, Price Mapping, having hands-on campaign optimization, analytics and reporting.
a) End-to-end management of performance marketing activity across marketplace that drives traffic & revenue - on Amazon, Flipkart, Nykaa, Pharmeasy, etc.
b) Managing 1 Cr+ monthly spend budget and campaigns across all marketplaces to drive strong return on investment.
c) Should have worked on client-side E-Commerce companies.
d) Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance
e) Should have demonstrated ability to drive traffic & bring down CPCs/ CPMs
f) Should have experience in managing storefronts for optimizing traffic conversions on the site/ app. Campaign planning,
g) Target breakdown to the daily level, dashboarding for review & comfort with analytical tools to track customer funnels is a must
h) Working closely with the management to share funnel conversion improvement ideas, feedback & present result.
i) Reconciliation of Marketplace listings
j) Develop time and action calendars with processes and procedures to ensure actions are successfully completed.
k) Ensure marketplace copy and metadata are fully optimized to maximize traffic from search engines
l) Assist in SEO efforts including keyword research, site audits, page and site level optimization, link building, and competitive assessment
Education Qualifications :
MBA preferred
Experience & Skills :
- Minimum of 5 years work experience in performance marketing handling Marketplaces driving traffic & revenue
- E-commerce revenue experience
- Good Channels/ platform experience preferred
- Comfortable with handling volumes
- Ability to communicate in Hindi and English
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