HR Manager at Herbolab India Pvt. Ltd.
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Dr. Vaidyas - Creative Content Writer (4-5 yrs)
Job description :
The role requires the incumbent to continually raise the bar on creativity, writing fresh content that connects with the desired audience and drives action and maintain up-to-date knowledge of communication and client-related industry trends
a) Write content for a variety of media including Social, Print, Video, and Online
b) Write, edit and publish engaging posts for social media networks (e.g. Facebook, Instagram and Twitter)
c) Develop creative content for Digital Medial (blogs, articles, product descriptions, social media, and the company website)
d) Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
e) Conduct in-depth research on industry-related topics & develop original content.
f) Prepare well-structured drafts using the content management system and write clear marketing content to promote our services
g) Update website content as needed
h) Experience in writing creative content with the technical understanding of the product
i) Conducting keyword research and using SEO best practices to increase traffic to the company website
j) Analyze content marketing metrics and makes changes as needed
k) Collaborate with other departments to create innovative content ideas
l) Assisting the marketing team in developing content for advertising campaigns
m) Coordinate with marketing and design teams to illustrate articles
n) Proofreading and editing content for errors and inconsistencies
Editing and polishing existing content to improve readability
Experience & Skills:
- Minimum 5-6 years content writing experience with solid portfolio of work
- Strong content writing experience gained from a healthcare / Ayurveda / FMCG Industry
- Ability to work independently and with a team to meet deadlines
- Excellent organizational skill and multitasking ability
- Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
- Proofreading experience and familiarity with standard style guides a plus
- Experience working with content management systems, WordPress, etc.
- A keen eye for detail and appreciation of great design
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