This role requires the incumbent to continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action, and maintain up-to-date knowledge of communication and client-related industry trends

a) Write copy for a variety of media including Social, Print, Video, and Online

b) Drive brand consistency across all company communications

c) Write original copy and Edit and proof work to ensure high editorial standards are met across all content outputs

d) Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging

e) Research and understand the marketing needs and target audiences, through online searches, reviews of existing research

f) Interpret creative briefs to develop and produce creative concepts through execution on assigned brands

g) Writing, editing, and publishing engaging posts for social media networks (e.g. Facebook, Instagram, and Twitter)

h) Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times

i) Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand

j) Stay updated on appropriate style guidelines and brand voice for consistency in messaging

Experience & Skills:

- Minimum 5-6 years professional copywriting experience with a solid portfolio of work

- Strong copywriting experience gained from a healthcare / Ayurveda / FMCG Industry

- Ability to work independently and with a team to meet deadlines

- Excellent organizational skill and multitasking ability

- Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

- A broad knowledge of the various media channels available to formulate the marcoms mix and an appreciation of writing for digital media (SEO; delivering a story effectively through digital media, etc.)

- Proofreading experience and familiarity with standard style guides a plus

- Experience working with content management systems, WordPress, etc.

- A keen eye for detail and appreciation of great design

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