The purpose of this is to manage all the social media channels (Facebook, Instagram, Quora, Youtube, Whatsapp groups, etc.) of Dr. Vaidya's and LIVitup Hangover Shield. Being a digital-first and e-commerce focused brand this is function is extremely important

a) To Create a social media strategy, manage end of end platforms and drive influencer engagement

b) To manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels.

c) Manage existing relationships with agencies for the overall social media strategy including campaign ideation and execution

d) To develop, launch and manage new competitions and campaigns that promote organization and brand

e) To form key relationships with influencers across the social media platforms

f) To manage and facilitate social media communities by responding to social media posts and developing discussions

g) To monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

h) set targets to increase brand awareness and increase customer engagement

i) Do extensive research on the creatives and advertisements that other consumer brands are creating to draw on best practices

j) Continually research trends in the industry and improvements that the brand can make with its social presence

Education Qualifications:

MBA / Graduate

Experience & Skills:

- Minimum of 2-3 years of work experience

- Digital-first thinkers: have worked in a digital-first environment and understand the pace, complexity, metrics, and data-driven optimization behavior

- Previous experience in FMCG/Ayurveda Client Side is highly preferred either at a brand or agency is recommended

- Proficiency in MS office is required

- Ability to communicate strongly Hindi and English

- Ability to maintain harmony and teamwork in the team across org.

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