Assistant Manager at Dr. Lal Path Labs
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Dr Lal PathLabs - Brand Manager - Wellness (4-6 yrs)
Position Title: Brand Manager - Wellness
Location: Dr. Lal PathLabs Ltd, Gurgaon
Key Responsibilities :
- Develop and execute brand marketing plans for Swasth (Wellness / Preventive) packages to deliver business growth targets. Input into strategic direction for "LPL Swasth" to become dominant player in Wellness segment.
- Design and develop brand strategy for LPL Swasth (Wellness/ preventive).
- Create and develop strategy for channel segmentation, retail associations and communication assets to drive selling.
- Lead segment-specific new product launches, wellness portfolio initiatives from conception through execution working collaboratively.
- Business Forecasting/Results - work with sales, demand planning, and other team members to develop accurate volume forecasts, and make strategic recommendations.
- Develop and recommend product positioning, and strategy to produce the highest possible long-term market share.
- Partner with the sales team to develop plans and strategies for marketing efforts.
- Monitor Wellness portfolio performance across eCommerce and retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps.
- Gather feedback from product teams to make sure product is represented accurately in all content.
- Work on creating digital presence of Wellness by way of website creation, wellness homepage, wellness app etc.
Job Requirement :
Work Experience: 4-5 Years
Education / Professional experience: MBA - Marketing
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