18/12
Sonam Pal
Human Resource Executive at Double S Technologies LLP
Human Resource Executive at Double S Technologies LLP
Views:42 Applications:22 Rec. Actions:Recruiter Actions:15
Double S Technologies - Paid Media Specialist (3-4 yrs)
About the job :
- Apply Only If You Have Your Carrer In PPC Since 3-4 Years.
- We are seeking a highly skilled and experienced PPC Specialist to join our dynamic marketing team. The ideal candidate should have at least 3 years of hands-on experience in managing PPC campaigns, a strong analytical mindset, and a proven track record of driving successful paid advertising initiatives.
- Please do not apply if you do not have any experience in PPC.
Responsibilities :
PPC Campaign Management :
- Plan, execute, and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, social media channels, etc.
- Conduct keyword research to identify relevant and high-converting keywords for campaign targeting.
- Develop compelling ad copy and creatives that align with the company's branding and marketing objectives.
Budget Management :
- Monitor and manage PPC campaign budgets effectively, ensuring maximum return on investment (ROI).
- Implement strategies to optimize spend and improve campaign performance based on budget constraints.
Conversion Tracking and Analysis :
- Set up and maintain conversion tracking to measure the effectiveness of PPC campaigns in driving desired actions (e.g., sign-ups, purchases, lead generation).
- Analyze campaign data to identify trends, insights, and areas for improvement.
A/B Testing and Experimentation :
- Conduct A/B tests on ad copies, landing pages, and other campaign elements to determine the most effective approaches.
- Implement data-driven improvements based on test results to continually enhance campaign performance.
Competitor Analysis :
- Monitor and analyze competitor PPC activities to identify opportunities and potential threats in the market.
- Utilize insights to refine PPC strategies and maintain a competitive edge.
Reporting and Performance Analysis :
- Generate Weekly reports on PPC campaign performance, outlining key metrics, achievements, and areas for improvement.
- Present data-driven insights and recommendations to stakeholders and management.
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