- We are seeking a highly skilled and experienced PPC Specialist to join our dynamic marketing team. The ideal candidate should have at least 3 years of hands-on experience in managing PPC campaigns, a strong analytical mindset, and a proven track record of driving successful paid advertising initiatives.

- Please do not apply if you do not have any experience in PPC.

Responsibilities :

PPC Campaign Management :

Setup and optimize Google & Facebook Adwords campaigns

- Plan, prepare, and execute strategy including keyword research, search engine advertising

- Optimize bids and keywords across multiple websites in line

- Manage the ongoing campaign; design the budget, and execute campaigns successfully

- Monitor Google Analytics, website traffic analysis and take up new initiatives for website

- Manage and optimize existing PPC campaign components, including but not limited to ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.

- Plan, execute, and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, social media channels, etc.

- Conduct keyword research to identify relevant and high-converting keywords for campaign targeting.

- Develop compelling ad copy and creatives that align with the company's branding and marketing objectives.

Budget Management :

- Monitor and manage PPC campaign budgets effectively, ensuring maximum return on investment (ROI).

- Implement strategies to optimize spend and improve campaign performance based on budget constraints.

Conversion Tracking and Analysis :

- Set up and maintain conversion tracking to measure the effectiveness of PPC campaigns in driving desired actions (e.g., sign-ups, purchases, lead generation).

- Analyze campaign data to identify trends, insights, and areas for improvement.

A/B Testing and Experimentation :

- Conduct A/B tests on ad copies, landing pages, and other campaign elements to determine the most effective approaches.

- Implement data-driven improvements based on test results to continually enhance campaign performance.

Competitor Analysis :

- Monitor and analyze competitor PPC activities to identify opportunities and potential threats in the market.

- Utilize insights to refine PPC strategies and maintain a competitive edge.

Reporting and Performance Analysis :

- Generate Weekly reports on PPC campaign performance, outlining key metrics, achievements, and areas for improvement.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.