Talent Acquisition Specialist at Dotmappers Pvt Ltd
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Dot Mappers - Marketing Automation Specialist (3-7 yrs)
Roles & Responsibilities :
- Understanding of modern digital marketing technologies and tools
- A strong knowledge of marketing automation and email marketing best practices
- Proficiency on how marketing automation system works
- Design, build and execute comprehensive lead flow processes for marketing campaigns, lead nurture, Events, Webinar, Build landing pages, Forms and Sequence of email campaigns
- Strong work experience on marketing automation platforms like Active Campaign SharpSpring / Infusionsoft, Marketo is mandatory
- Work Experience on Email marketing tools like Mailchimp. Aweber etc is required. Create and manage high-quality HTML email templates to optimize campaign performance and overall conversion
- Building landing pages using click funnels, lead pages, etc is required.
- Work experience on web technologies like HTML5, CSS, JavaScript
- Understanding of functional & technical requirements of the campaign and able to execute, deploy and manage the marketing campaigns
- Help to drive engagement through dynamic emails, landing pages, forms, contact segmentation and campaign flows
- Adhere to brand guidelines and timelines
- Responsible for marketing automation quality assurance from design rendering, event activation, responsive email and landing pages
- Implementation of test strategies like AB testing to drive traffic
- Create, optimize and manage marketing automation workflows to generate higher engagement, increase inflow of leads
- Define operational processes and best practices to maximize campaigns and ROI
Excellent Communication Skill Must
Educational: B.E/B.Tech(Computer Science or equivalent degree)
Experience: 3 years to 7 years
Location: Bangalore
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