Talent Acquisition Specialist at Dotmappers Pvt Ltd
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Dot Mappers - Analyst - Search Engine Optimization (3-6 yrs)
Job Description :
- Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients- sites- rankings in major search engines.
Role and Responsibilities :
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
- Implement link building campaigns in coordination with client SEO goals.
- Ensure websites are filled with optimal keywords.
- Write original, powerful SEO content for blogs and websites.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Skills Required :
- Website & keyword analysis, SEO Strategy, On page & Off Page optimization, Google Analytics, Google Webmaster, SEM rush, Link Building, Sitemap creation & Robo.txt, Image optimization,Internal linking, URL Mapping, WordPress, Joomla, Durpal, e commerce CMS, Social media optimization,keyword Research, Content tuning, Reporting, Article submission,Blogs submission. Excellent analytical, organizational, project management and time management skills. Should manage & work as a Team
- Experience : 3-6Years
- Qualification : BE / B-Tech / MCA / M.Sc. /Any Graduate - Any stream
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