Donatekart - Manager - Digital Marketing & Communication (4-6 yrs)
Responsibilities:
- Strategize and lead our entire marketing efforts including SMM, SEO, email marketing, affiliate marketing, paid advertising, content, and PR.
- Build & Lead a team 2-3 marketing professionals including Content Writer and Graphics Designer.
- Develop and implement a Brand strategy that increases donor engagement and raises awareness about causes
- Handle all donor communications through email campaigns, monthly newsletters, blogs etc.,
- Should be able to run all paid ad campaigns on Facebook, Google, Twitter & Instagram. Also, Create online banner adverts and oversee pay per click (PPC) ad management.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Curating and creating marketing contents for our campaigns and assisting them in running effective online fundraisers
- Working closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, presentations, feedback, and leads.
- Manage the company's social media presence and deliver programs to improve social media reputation and recognition.
- Continuously monitor and analyze the donor trends & behavior using various analytic tools and propose appropriate solutions.
Skill Requirements:
- 3+ years of experience in digital marketing preferably in a startup with B2C product or a marketing agency.
- Hands-on experience in setting up and optimizing complex Google Adwords & Facebook campaigns is a must.
- Solid knowledge of website analytics tools (e.g. Google Analytics or similar tools)
- Entrepreneurial mindset with the ability to spot original branding opportunities.
-Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate
-Ability to market, organize and participate to conferences and/or webinars.
- Must be creative and full of ideas.
- Certifications in google, facebook ads will be an addon
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
