- We are looking for an experienced Email marketing professional who can join our mission to reform the healthcare system and enable Value-Based Care. The marketing whiz should be able to define an email marketing strategy for the organization.

Position Overview : 

- The Associate Manager - Email Marketing will be responsible for developing, implementing, and managing successful email marketing campaigns for our healthcare B2B SaaS company. You will be responsible for the entire email marketing process, from writing copy, designing emails, and creating landing pages, to segmenting lists, analyzing performance, and optimizing campaigns. Additionally, you will own the monthly KPIs of qualified meetings booked.

Job Description :

- Work with the marketing team to develop and Manage email marketing campaigns, including email copy, graphics, and design.

- Design and execute the nurture campaigns, and automate responses.

- Design, test, and track monthly newsletters, and community communications.

- Analyze the performance of all email campaigns and make optimization recommendations.

- Research and create lists to target new audiences and segment existing ones.

- Work with sales and product teams to ensure campaigns align with our overall product and marketing strategies.

- Monitor industry trends and best practices, and suggest ways to incorporate them into our email campaigns.

- Manage all email campaigns from start to finish, including scheduling, testing, and launching.

- Follow up on leads generated from email campaigns and provide reports

- Develop and drive a testing and learning culture of continuous A/B testing and data analysis and refine marketing tactics based on learnings.

- Develop seamless multi-channel journeys to drive acquisition and retention.

- Build Ideal Customer Profile (ICP) database using various tools and techniques.

- Commit to monthly and annual KPIs of meetings booked through email marketing.

Let's Talk About You :

- Advanced working knowledge of Email Marketing, Database Management, LinkedIn In Mail, LinkedIn Messaging, and LinkedIn Sales Navigator.

- Knowledge of a CRM platform and popular email marketing tools - MailChimp, SendInBlue, etc

- Strong communication skills, copywriting, and attention to detail

- Problem solver with a collaborative approach and positive can-do attitude

- Proven ability to develop email marketing campaigns that adhere to brand values and deliver results

- Strong analytical skills with the ability to draw conclusions and make recommendations based on data

- Willing to work in the US time shift (2 PM to 12 AM - IST)

Education : 

- Graduate in any discipline

- Specialized course/certification in digital marketing with a focus on email marketing

Experience :

- 5+ years in email marketing

- Hands-on experience setting up and running email campaigns on email marketing tools.

- Industry Preference

- Experience in the B2B SaaS category

- Saas/email Marketing agency experience is a bonus

Soft Skills : 

- Ability to work in a dynamic environment with cross-cultural teams

- Open to roll-up sleeves and getting involved in execution with the team

- Ability to work in a fast-paced environment

- Can communicate effectively in English

- Willing to take responsibility for the tasks assigned to them

Perks & Benefits : 

- Competitive salary

- Challenging role designed to enhance professional profile and skills significantly

- Be part of an impactful movement to transform healthcare for the better

- Opportunity to work with cross-cultural teams

- Exposure to the US market

- Five-day work week and an excellent work culture that helps you thrive

- We are fully remote working

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