Assistant Manager HR at d.Light Energy Private Limited
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d.light - Assistant Manager - Content Writing & Social Media Marketing (2-5 yrs)
We are looking for a creative person for the dual role of content writer and social media marketing expert. You will be responsible for creating and executing social media strategy across social media channels as well as be responsible for creative content writing for brand campaigns and requirements across other channels.
Scope of Responsibility :
- Execute multi-channel social media marketing strategy including content creation, customer communication, analytics, influencer outreach and more.
- Lead social media strategy and execution across all social channels to drive audience growth, engagement, as well as traffic to site and conversion to purchase.
- Responsible for developing and leading content and social strategy.
- Works with internal stakeholders to ensure content strategies are aligned with business goals, brand voice.
- Analyze data and compile weekly and monthly reports that include metrics on engagement, community growth, traffic to the site, leads and conversions.
- Ensures content strategy and development efforts are aligned with other key web priorities and goals, such as search engine optimization.
- Benchmark competitors and industry leaders in social media to apply best practices and gain new ideas to improve our overall social media strategy.
- Use your creative content writing skills to create not only social media stories but as well as brand stories to be used on other channels.
- Act as one point of contact and hygiene for brand content vetting for all critical brand jobs.
- Create and share content briefs to design teams/agency for regular requirements.
- Timely delivery of creatives from design teams/agency and execution on the social media channels.
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