Senior HR Generalist at Dizvik Technologies Private Limited
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Dizvik Technologies - Lead - Digital Marketing (10-15 yrs)
Role Description :
The ideal candidate will be responsible for day-to-day management of the tactical media plan and its proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the online media space and available media research.
Job Responsibilities :
- Build, plan and implement the overall digital marketing strategy
- Plan & design digital media campaigns according to business goals
- Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos, etc
- Work to improve our brand presence & maintain and manage all the social media channels
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency
- Analyze the performance of each campaign and make optimization suggestions
- Generate tags and assist with keyword analysis
- Stay up-to-date on new media platforms and tactics
- Mentor & lead a media team for better productivity & output in the digital space.
Requirements :
- Bachelor's degree or equivalent in Digital Marketing/Marketing
- 10+ Years of Experience in Online Internet Marketing, Search Engine Marketing, Social Media Marketing, Campaigns, Email Marketing, Affiliate Marketing, Retargeting, Native ads, Mobile Marketing, Display, Youtube Marketing, Content Marketing, Google Analytics, Lead Generation, Direct Marketing
Hands on experience in :
- Search Engine Marketing (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Social Media Marketing (SMM) - Google Adwords
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Paid Search Optimization
- PPC Campaign Management, Text Ads, Display Image Ads, Mobile App-Digital Content Ads
- Adwords Editor, Google Trend & Analysis, Reporting, Campaigns Optimizations
- Microsoft Advertising Adcenter- Yahoo/Bing
- Facebook & Telegram Advertising, LinkedIn Management, YouTube Marketing etc.
- Experience in Bulk e-mailers/ Customized Email Marketing Campaigns Management
- Brand Management on Social Media channels
- Working knowledge of HTML, CSS, and JavaScript Development & Constraints
Key metrics :
- Conversion rates
- Cost per conversion (CPC)
- Lead to close ratio
- Return on ad spend (ROAS)
- Cost per acquisition (CPA)
- 5+ years experience in handling a team of digital marketing professionals
Location : Alpha 1, Commercial Belt, Greater Noida
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