Talent Acquisition at DGT-One
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DIYGIT - Manager - Digital Marketing (4-12 yrs)
Complete P&L responsibility for D2C (.com) Business mainly including:
- Lead digital marketing strategy from ideation to media planning till execution across a portfolio of campaigns spanning brand awareness and engagement (Paid Search (Google, Bing), Paid Social (Facebook & Instagram), Programmatic (display acquisition & retargeting), Affiliate Marketing partnerships, and Email Marketing;)
- Primary point of contact and subject matter expert for website operations, digital paid & organic media and social platform experiences with both internal and external contacts
- Own budgets/spend to best optimize ROAS and develop integrated digital channel strategies and plans that are audience, content affinity and data driven to ensure traffic, acquisition and conversion goals are met.
- Lead and manage online store: inventory, pricing, promotions, logistics, customer care, merchandising & performance management
- Work with the Digital Media Agency, Advertising Agency and Leadership Team to set goals, refine strategy, and review progress
- Drive in-depth quantitative analyses: set up attribution models, multi-channel tracking, develop robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments using Google Analytics, Facebook Business Manager, Google ad-words, and backend systems.
- Ownership of customer retention marketing activities and merchandising strategy for scaling up revenue
- Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives
