About the SEO Specialist Role :

- Disprz is seeking a SEO Specialist who will plan and execute a content strategy that enhances the brand awareness, increases visibility and deepens relationships and engagement with key audience segments

- The ideal candidate should have prior experience in SaaS SEO marketing roles and possess sharp analytical and business acumen to take decisive, data-driven marketing decisions.

Responsibilities :

- Conduct keyword research to determine the most appropriate and relevant keywords to target, shape the content strategy

- Manage brand and identity positioning across all web properties globally including main website, child brands and all paid search landing pages

- Leverage tools, to monitor, report and act on performance of all website/digital properties

- Conduct website audits and identify SEO opportunities and present plans to enhance website performance. Review and resolve technical SEO issues.

- Manage the all website properties internal linking structure and enhance to support SEO efforts

- Identify link building opportunities, develop ideas to acquire backlinks that positively impact organic rankings, building links, and writing articles.

- Conduct competitor keyword and website analysis

- Monitor and report on search engine keyword rankings.

- Report weekly and monthly on all website traffic and engagement growth through data collection and reports

Education :

- Bachelor's degree in Marketing or related field

- Certifications in Google Analytics, other content marketing, SEO / SMM tools would be an added advantage

Experience :

- Minimum of 3 years- experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth

- Experience of working in a similar role in a SaaS company would be an advantage

- Google Analytics and reporting experience is required

- Proficiency in tools like SEMRush etc

Capabilities and Mindsets :

- Ability to measure reach and engagement using analytic/reporting tools in order to develop best practices, create strategic plans and guide communications projects required

- High attention to detail required

- Technical understanding of HTML/ CSS / meta tags etc to guide website build for SEO.

- Excellent organizational skills with the ability to multitask and meet deadlines required

- Strong data analysis and interpretation skills

- Excellent planning, organizational, and prioritization skills

- Top-class communication skills, both written and oral

- Ability to think ahead and anticipate problems, issues and solutions

- Be committed to quality and be structured in approach

- Ability to work in a fully virtual environment

- Agile mindset

- Learning mindset

Location :

Anywhere in India, although being based in Mumbai would give you an added advantage.

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