Disprz - Manager - Product Marketing (5-10 yrs)
Responsibilities (not exhaustive)
- Owner of the funnel from customer acquisition to driving engagement and usage to loyalty and retention on the product offerings
- Identifying funnel drops and work on marketing mix and product improvements to address the same.
- Help create and meet benchmarks on conversion funnel/put in place analytics for the same.
- Owner of all GTM of new feature releases to develop customer insight to drive product marketing strategy.
- Owner of product positioning and messaging
- Work with marketing, product, sales, tech to take the product /feature release to market
- Acquisition - driving inbound traffic to the product through work with marketing team,managing trial experience and converting inbound traffic to leads.
- Driving both lead journey for enterprise full stack offerings and conceptualizing self- serve purchase journey for modular standalone offerings
- Engagement - programs to drive DAU- s, MAU- s, time spent on website.
- Own engagement analytics and proactively understand user behavior and identify + address reasons for drops in engagement through marketing campaigns and product improvements.
- Retention/Conversion
- Drive programs to convert trial users to paid users / high interest prospects.
- Drive consumer research and understanding to drive better product usage - ensure continuous feedback to product and UX teams
- Drive competitive analysis, understanding of tech trends that impact product usage...
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
