Disprz - Executive - Demand Generation - SaaS Vertical (3-5 yrs)
- As a Demand Generation Executive(LDR) you are responsible for using a combination of marketing and sales automation technologies to implement and optimize multi-channel marketing campaigns.
- Being the demand generation manager you must be a revenue-centric marketer with seasoned skills in inbound and outbound marketing.
Responsibilities (not exhaustive)
Some key responsibilities include :
- Design and execute marketing programs to engage and influence clients- target markets.
- Use marketing automation platforms (HubSpot/Pardot/etc.) to optimize our clients- lead generation & lead nurturing processes through email campaigns, content marketing, paid media and social media channels.
- Help to develop and manage rich content that attracts a qualified audience to our clients- owned properties. This may include blogs, whitepapers, eBooks, reports, webinars, infographics, etc.
- Convert targeted prospects through calls-to-action, landing pages, and content offers.
- Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels, using a variety of tools Google Analytics, AdWords, Keyword Planner, SEM Rush, and Cision.
- Develop, maintain and execute demand generation plans aligned with business goals.
- Develop a deep understanding of customers, products and the buyer's journey.
- Work closely with other departments to build cross-functional cohesion.
Present to upper management to get buy-in and secure budgets, as well as report results.
- Create personas tied to specific customer needs and preferences.
- Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.
- Ensure that content reaches the right part of the sales funnel at the right time.
- Collaborate with sales and marketing to build programs that support sales enablement.
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
- Measure, analyze, and report campaign performance.
Education/Skillset :
Some key functionalities include :
- Bachelor's/Master's degree in marketing, business, communications or another similar field experience
Some key functionalities include :
- 3+ years of marketing experience, specifically working on digital marketing programs with direct responsibility for program results
- HubSpot and/or Pardot Certification
- Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, blog writing, content creation and reporting
Abilities And Traits :
Some key functionalities include :
- Analytical thinking skills - uses data to drive strategy and to focus activities.
- Good communication skills (verbal and written)
- Experience managing marketing efforts for multiple clients, or managing multiple marketing projects at one time
- Proficient in MS Word, Excel, and PowerPoint
- Tech-savvy
- Goal-oriented and independent learner
- Excellent Leadership skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
