Disprz - Account Based Marketing Specialist (2-8 yrs)
About the ABM Specialist role.
The Account Based Marketing (ABM) Specialist is responsible for leading the development, implementation, management and measurement of ABM programs to drive pipeline, sales acceleration, and revenue from target accounts. You will act as a liaison between the Marketing and Sales Teams to develop strategies and tactics designed to penetrate targeted accounts.
Responsibilities (not exhaustive) :
- Execute innovative and creative ABM programs across channels to generate pipeline from concept through execution, i.e., strategy, timeline, budget, design and content support, campaign development and campaign measurement
- Align marketing and sales in establishing account profiles and target personas; develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people
- Provide ongoing data and insights on target accounts and contacts within these accounts utilizing tools and resources to provide value to sales
- Measure, analyse, and report on target account penetration on a monthly, quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)
- Develop and provide ongoing sales communication to ensure alignment, collaboration, and follow up on marketing generated leads
- Evaluate, select and manage vendors that contribute to ABM strategies like personalization platforms, direct mail providers, fulfillment services, etc.
- Evangelize ABM across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification of the ABM infrastructure.
The ideal candidate :
Education/Skill Set :
Some key functionalities include :
- Bachelor's degree in marketing, business, or comparable education
- Proficiency across major marketing technologies, including ABM and Direct Mail platforms (e.g. Hubspot, Salesforce, Demandbase, Bombora etc) experience
Some key functionalities include :
- Minimum 2 years of experience in experience in a high-tech B2B demand generation, ABM, or segment-based marketing role, ideally in Edtech industry
- Experience executing innovative, multi-channel ABM programs for enterprise accounts
- Experience working with Sales to coordinate and implement ABM programs
- Experience with targeting, segmentation, and list acquisition
- Strong reporting capabilities and the ability to provide insights and analyze ABM programs
- Familiarity with enterprise sales cycles and how to employ marketing strategies to nurture leads and drive engagement abilities and traits
Some key functionalities include :
- Maintain timely and accurate reporting of the pipeline, account plans, and territory management activities
- Ability to work on stretch goals and highly demanding targets
- Energetic team player, driven and self-motivated
- Self-starter with the ability to work with limited input
- Good business sense and excellent consultative sales skills
- Strong project management and time management skills
- Strong interpersonal and communication skills
- Excellent attention to detail and ability to self-manage
location | Pan-India
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