DishTV - Lead - Product Marketing (5-10 yrs)
The person will work in the Product Marketing and will broadly work on the following :
- Understand consumer needs and acquire new customers by creating offerings that fulfill their needs
- Track competition and international scenario on daily basis to gain strategic advantage
- Work with the brand team to create and execute tactical communication
- Keep internal stakeholders like management, Sales team, trade, Customer care updated with all product information through training sessions, regular updates, newsletters, mailers, presentations etc
Planned Roles & Responsibilities (KRAs) :
- Creation of new packs, modification in existing packs and changes in policies as per consumer requirements. Removal of unwanted packs
- Competitive mapping and differentiation strategy - Track and analyse competition on ongoing basis, share learnings and use it to maintain competitive edge
- A-la-carte packs design, launch and profitability
- Package Mix - Package performance measurement and undertaking activities to achieve the right package mix
- Tactical communication development along with the brand team.
- Communication on new initiatives, offers, packages etc through various modes like training, mailers, SMS etc
- To zones/Sales Team/Trade
- Call centre on package usp's
- Liasoning with various departments including IT to ensure implementation of schemes and new product initiatives
- Market research/feedback to capture Consumer feedback/insight from the Zones/Call Centre (related to product)
- Co-ordinate with creative agency
- To create Go to Market Strategy to ensure organization goals are met and product specific targets are met.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
