Dish TV - Manager - Search Engine Optimization (6-12 yrs)
Work Experience: 2-3 years of core experience in SEO, PSO and ASO. Overall 5-7 years of experience
Main Responsibilities :
1) Device an overall Search Optimisation Strategy for Watcho.
2) Increase organic traffic on websites and organic downloads of Watcho.
3) Manage both On-page and Off-page SEO requirements
4) Drive search rankings on Search Engines, Playstore and Appstore
5) Guide Agency and review them on SEO best practice executions
6) Work closely with UI&UX team and Tech team for SEO best practice executions
7) Track performance by using SEO tools.
8) Apply website analytics to drive organic traffic
9) Reach out to publications and associates for Link Optimisations.
Key Requirements :
1) Should have good knowledge and experience of handling SEO for OTT platform or largescale e-commerce.
2) Should have experience of driving SEO initiatives for both websites and Apps.
3) Should be able to drive organic traffic and downloads by improving discoverability on keywords.
4) Some knowledge of SEM and other digital marketing is preferred.
5) Should have thorough knowledge of sitemap and various canonical tags related to SEO.
6) Should have thorough knowledge of core web vitals and associated tools to track them.
7) Should have knowledge of Key words and related concepts required to optimise On-page SEO.
8) Should have knowledge and experience of Link Profiling and should be able to connect and drive associations with publishers and associates.
9) Should be able to manage agencies and get the best outcomes.
10) Should be a team player and coordinated with multiple departments.
11) Educational qualification: Bachelors equivalent or above
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