Role & Responsibility

- As Marketing Director, you will lead the marketing vertical and all activities from planning and ideation to execution. You will be the go-to guy for setting KPIs, managing budgets and ensuring that our core vision of democratizing protection for every household is realized.

You will be responsible for :

- Building brand credibility for the products we launch along with driving awareness about the Assurekit ecosystem

- Plan, and coordinate the execution of promotion activities around the brand

- Work closely with the tech and product teams to ensure branding and messaging are prevalent in every aspect of every activity throughout the customer journey.

- Develop and carry out marketing plans, including promotional calendars and programs, new product introductions and other marketing projects

- Develop growth and marketing forecasting and product branding plans

Job Description : 

- Establish and grow a target market share

- Conduct customer, brand and product research initiatives

- You will be joining the team just as we begin to release and hit the market publicly; and will have the opportunity to get in at the ground floor for Insurtech's next big brand.

Skills and Qualifications : 

- A bachelor's or master's degree in business administration/marketing

- Experience in managing a B2C brand

- In-depth knowledge of marketing concepts and experience in growing a brand

- Excellent leadership and organizing skills

- Analytical and creative thinking

- Exquisite communication and interpersonal skills

- Customer-oriented approach with aptitude

- Prior work experience at startups preferred

- 7+ years of experience in the marketing domain

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