23/02
Preeti Phansalkar
Talent Acquisition at Coach-To-Transformation
Talent Acquisition at Coach-To-Transformation
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Director - Business Development & Communications - EduTech Solution (8-15 yrs)
Qualifications, Experience, Skills & Competencies
Skills & Competencies :
- Must have superior presentation, verbal and written communication skills, adept at Relationship Management
- Highly motivated, energetic, result oriented, and achievement driven individuals with a keen interest in market and industry analytics. Should have Analytical ROI mindset, Love story telling
- Deep understanding and knowledge of digital and mobile marketing ecosystem
Experience :
- 8 - 12 years of Marketing experience, preferably in Enterprise Ed Tech Business
- Well-networked in the market, able to extract market opportunities
- Able to take calculate risks that benefit the organisation
- Prior experience in Enterprise Training business is preferred
Education :
- MBA, preferably with Sales Degree or equivalent from a premier institute preferred
Key Accountabilities :
- Plan and create effective sales collateral and content across media to support all lead generation activities e.g. videos, whitepapers, presentations, brochures etc.
- Support event (CXO Forums) participation to generate new demand
- Perform sales presentations, prepare proposals, and engage with potential customers to discuss and co-create solution interventions
- Proactively convert leads and potential clients into prospects and proposals
- Engage extensively with internal stakeholders across functions
- Maintain customer satisfaction, attend customer complaints and provide value addition to ensure repeat orders
- Design and execute marketing strategy,
- Manage marketing requirements, support internal processes including branding (online & offline), advertising, communication and creative
- Design & Execute Digital Marketing strategy with a keen interest in content trends, updated on new content formats and has the ability to leverage story-telling to grow the business
- Ensure brand message is strong and consistent across all channels, and drive events, email campaigns, LinkedIn Marketing, webpages and promotional material
- Enjoys problem-solving, passionate about projects that can transform human potential and keen to deliver outstanding results
- Develop and implement internal communication strategy and processes
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