Dipitr - Manager - Performance Marketing/Digital Marketing (2-5 yrs)
Dipitr is a high growth startup focused on developing innovative and delightful tech products that benefit the health, wellness, and lives of its customers.
Primary Responsibilities :
- Strategizing and executing performance marketing strategy across all digital channels. The primary goal would be to acquire quality users and drive revenue.
- Creating, managing and optimizing campaigns across all digital channels including Google, Facebook, Instagram, YouTube, and others
- Driving hands-on campaign setup, management and optimization including conversion tracking, A/B testing of targeting, landing pages and more to ensure revenue maximization and cost minimization
- Performing ongoing paid keyword discovery, expansion and optimization
- Collaborating with founder to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals
- Coordinating with the graphic designer to get creatives made for ads and landing pages
What you need to have :
- 2+ yrs of relevant experience as a SEM /PPC Specialist in planning, executing, and optimizing SEM, google display, remarketing, and paid social tactics focused on performance and delivering positive ROI
- Ability to manage PPC campaigns using multiple networks e.g. Google Adwords, Bing, Facebook, youtube, etc
- A firm grasp of Google Analytics, A/B Testing, and data-driven marketing
- Strong analytical ability and are an advanced Excel nerd-Ability to analyze performance data for optimizations
- Excellent Copywriting skills
- Experience running D2C campaigns for direct online purchase products using Shopify platform
- Experience in creating landing pages and making changes on website using tools for optimizations of ads
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
