Dimension Viz - Performance Marketing Specialist (2-3 yrs)
- Own, manage & execute all digital campaigns
- Build a brand in the digital space.
- To lead ROI-driven paid advertising efforts on Facebook, Google, and other ad platforms.
- Own the strategy, budget, execution, and maintenance of our digital channels - Google, Facebook, LinkedIn, etc.
- Performance Marketing, Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, and Re-marketing
- Implement, optimize and closely monitor campaign performance
- Explore new acquisition funnels across platforms, devices, and content to reduce cost per lead and overall cost per acquisition
- Optimize copy and landing pages to ensure great campaign health
- Develop and collaborate with the team on content optimized for digital channels (video, graphics, presentations, and more)
- Own the data analysis, reporting, and dashboarding for the vertical and continuously optimize the marketing spends
- Coordinate with internal product teams to run new product launch/product adoption campaigns
- Manage marketing funnels for drip campaigns to improve lead to sales conversions
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