Business Head at Digixpressions Media Pvt Ltd
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Digixpressions - Manager - Paid Media (3-7 yrs)
Job brief :
- We are looking for an Facebook expert to manage all pay-per-click (PPC) marketing activities.
- Facebook Marketing Specialist will manage all paid search campaigns on Facebook, Instagram, as well as other search and display marketing engines. A successful Specialist will effectively manage the paid search budget.
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, SEM & FB initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid marketing campaigns
- Research and analyze competitor advertising links
Requirements :
- Proven FB experience and success managing Social campaigns across Facebook, Instragram
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Strong analytical skills and experience generating FB reports
- Familiarity with A/B and multivariate experiments
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