As an IT Sales and Marketing Specialist, your role is to promote and sell information technology (IT) products and services to clients. You will be responsible for generating leads, building relationships with potential customers, and closing sales deals. Your expertise in IT combined with your sales and marketing skills will help drive revenue growth for the company.

Key Responsibilities :

1. Develop and execute a strategic sales plan to achieve sales targets and objectives.

2. Identify target markets and potential clients for IT products and services.

3. Conduct market research and competitor analysis to stay updated with industry trends.

4. Collaborate with the sales team to align marketing strategies with sales goals

5. Generate leads through various channels such as cold calling, email marketing, networking, and attending industry events.

6. Qualify leads and assess their requirements to determine potential sales opportunities.

7. Build and maintain a pipeline of prospective clients through effective prospecting techniques.

8. Conduct product demonstrations and presentations to showcase IT solutions to potential customers.

9. Cultivate and maintain strong relationships with existing and new clients.

10. Understand client needs and propose tailored IT solutions to address their business challenges.

11. Provide excellent customer service and support throughout the sales process.

12. Collaborate with technical teams to ensure client satisfaction and successful implementation of solutions.

13. Develop marketing strategies and campaigns to create awareness and generate interest in IT products and services.

14. Create compelling sales and marketing collateral such as presentations, brochures, case studies, and whitepapers.

15. Utilize digital marketing channels, including social media, content marketing, and SEO, to reach the target audience.

Required Skills and Qualifications :

- Bachelor's degree in Business, Marketing, or a related field.

- Proven experience in IT sales or a similar role.

- Strong knowledge of information technology products and services.

- Excellent communication and interpersonal skills.

- Ability to build and maintain client relationships.

- Strong negotiation and closing skills.

- Self-motivated and target-driven.

- Proficiency in using CRM software and sales tools.

- Familiarity with digital marketing strategies and tools.

- Ability to work independently and as part of a team.

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