About us:

Digital360Shop is an Advanced Advertising and Digital Marketing Agency in Lucknow, with a broad range of marketing, content, and website designing services.

Job description:

The Digital Marketing Manager possesses a good level of marketing and social media expertise and is responsible for the implementation of the strategy and the execution of Digital activities for the Digital360shop PLC brands in the country.

You need to have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to application. Digital Marketing Manager will work with marketing teams, support teams, and marketers to deliver campaigns on time and within budget.

Key skills:

1. 5-10 years of experience in digital marketing and social media.

2. Experience in Google, Microsoft, and Facebook ads is a must.

3. Should be best practices in all digital activities including web development, acquisition marketing (email, advertising, online video, paid search, and SEO, etc.), and web statistics.

4. Experience with web analytics and reporting tools (Google- Search Console, Analytics).

5. Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM.

6. Excellent communication & Content creation skills.

7. Ability to work independently and as part of a team, self-motivation, adaptability, and a positive attitude.

Roles and Responsibilities:

1. Work with internal SEO and PPC teams to track live traffic performance and paid to advertise. Analyze and design customer acquisition campaigns using web statistics and all ongoing SEO and Off-Page SEO efforts.

2. Consider and manage all digital marketing campaigns and monitor the acquisition of new customers and marketing opportunities

3. Manage web content and measure, optimize, and direct the design and content of our regional and global websites.

4. Create a process to ensure that the content is relevant, relevant, and up-to-date, which gives web visitors a sense of personal interaction with the website and its content.

5. Create product awareness and visibility with online media publishing, social media including industry-specific articles on blogs and other relevant methods

6. Work collaboratively with designers to improve the design of existing websites and to develop new websites, redesign online marketing materials, and email marketing campaigns.

7. It is responsible for generating revenue and achieving growth goals.

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